DATA SHEET
Account Linking by LoginRadius Unified and secure consumer experience via intelligent account linking
While catering to today’s consumer needs, you need to provide multiple authentication options on your application. It can range from Email/Password login, Passwordless login to Social Login using various account types like Google, Facebook, GitHub, Twitter, etc. In such cases, consumers sometimes log in using the email/password method and other times using their social accounts. Usually, this scenario creates multiple consumer accounts resulting in multiple digital identities of the same consumer. As a solution to this, LoginRadius provides the Account Linking feature to ensure that consumers are remembered and associated with the same user profile on your application. Account linking eliminates the confusion of having multiple accounts and ensures a personalized user experience for consumers no matter how they choose to login into your application.
What is Account Linking? The Account Linking feature by LoginRadius ensures that a single consumer account is maintained on your application while allowing consumers to login using any of the login methods.
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Type of Account Linking LoginRadius provides the following three types of account linking to cover the various use cases you might encounter on your application: •
Automatic Account Linking: It automatically links the consumer accounts/ profiles when a consumer has logged in more than once using different social providers or a combination of social providers and email/password, given that the email id is same in all those providers. Automatic account linking is by default enabled in LoginRadius and handled for your application.
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Consumer-Initiated Linking: This account linking type lets your consumer link the social accounts that consumers have never used to log into your application. Also, there is no limitation of having the same email id in social accounts and email/password accounts.
Thus, consumer-initiated linking effectively handles the cases that do not fall into automatic account linking. Also, consumers can anytime unlink the already linked social account(s) from their profile.
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API-Based Account Linking: You can link and unlink consumer social accounts through LoginRadius APIs. This linking type lets you build your linking logic and use case.
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Implementation Methods Automatic account linking is default implemented when you use LoginRadius. The following are the implementation methods for consumer-initiated and API-based account linking:
JS Interfaces:
REST APIs:
You can utilize the JS Library for account
You can utilize the client-side API calls to
linking and unlinking.
manage account Linking and Unlinking.
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Benefits The following explains the benefits of the account linking feature for both consumers and businesses:
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Streamline User Experience: This streamlines the login process and eliminates the confusion of having separate accounts for a consumer, ensuring that consumers have the personalized user experience no matter how they choose to log in to their account.
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Integrated Behavior Insights: Consumers can self-link/unlink social accounts as per their requirements and choice. This helps businesses uniquely identify consumers and access their integrated behavior data even if they use multiple login methods.
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Improved Security: Businesses can manage linked identities better. You can enhance consumer experience and security by knowing which digital identities belong to the same physical identity.
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Conclusion Uninterrupted user experience during login, easy management of digital identities, and integrated view of consumer behavior data are essential keys to an effective CIAM solution. Utilizing LoginRadius for your CIAM needs ensures the same for your application and business.
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LoginRadius is a leading provider of cloud-based Customer Identity and Access Management solutions for mid-to-large sized companies. The LoginRadius solution serves over 3,000 businesses with a monthly reach of over 1 billion users worldwide. ©Copyright, LoginRadius Inc. All Rights Reserved.
