5 Tips to Grow Your E-commerce Website in 2019 Top 5 effective e-commerce marketing strategies in 2019 #1 Analyze where you stand The first thing that needs to be done is, see your current position and for that you need to:
Find out your competitors and analyze what they are doing.
Try to figure out why are they ahead of you.
Compare yourself with your competitor.
Weigh where you are winning and where loosing.
Once you figure out your strengths and weaknesses, you can begin with your new business strategy. After doing self-analysis, you will have a fair data for taking the next footstep. #2 Before you start, create a content marketing strategy Without building a proper plan, nothing can go a long way. Just the way a building is built by first layout design, detailed plan and later construction process, similarly an e-commerce business needs to have a content marketing strategy. You need to figure out all the methods for reaching out to your customers. Let that be website content, video, banner ads, blog posts or newsletters. Later on, ensure that you audit with a strategy at regular intervals like weekly or monthly. This will help you to take account of how the content creation and distribution process is going. #3 Make use of social media platforms Social media will never get old. It will surely get you the best outcomes to your business so, ensure that you make the best use of it. When you make the right use of social media platforms you can reach a good number of audiences for your brand. Creating brand awareness helps to get more leads for your e-commerce business. The most effective social media platforms are Facebook and Instagram. Linkedin is used to reach out to a more professional audience and build brand awareness among them. Showcase your products by posting visually appealing images on social media platforms. Respond to people who comment on your social media updates. There are many groups available online that can
get you connected with other e-commerce business owners. Besides this, giveaways will also give you good results for growing your followers and page likes. #4 Mobile Responsiveness A few years back, developers had to build separate websites to meet the need of different device sizes. The number of devices in the market kept on growing and it became a challenge for them to build that many numbers of websites. A responsive web design enhances user experience and translates users positively for your brand. There are high chances of them returning to your website for more business if they find that your website is easily accessible across any platform, which ultimately means more conversion rate. In this era where much of the traffic on the website comes from mobile devices, it’s crucial that you are considering this factor for your website. #5 Get Testimonials Majority of customers check reviews of the products before they buy any product or service. So, having a great number of positive reviews can really influence your visitors to buy your product. You can even ask your existing customers to write a review about your product to add some authenticity and trust to your brand. Besides Google and Facebook reviews, there are a number of sites available that can add your brand listing wherein people can share their reviews. You get an additional benefit, if your reviewers include their locality in the review. This helps in boosting your search rankings. Also, replying to these reviews will create a good perception about your brand to your visitors. It doesn’t matter, if it is a positive or a negative one. Visit https://www.xirainfotech.com for Digital Marketing Company, Digital Advertising Company, SEO Service Provider, SEO Company, Social Media Marketing Company, Web Design Development Company, Web Design Company, Graphics Design Company, Software Company, Software Development Company, Mobile Apps Development Company.
