Things To Consider While Choosing Plastic Bags For Your Brand

Things To Consider While Choosing Plastic Bags For Your Brand Laminated, stand-up pouches are a trendy and secure method of storing and displaying products. Color options, size and different lamination additives can enhance customization and creativity.

Determining your packaging criteria always starts with identifying the primary need of your product. Listed below are 4 considerations:

BRAND RECOGNITION

The primary focus for a pouch within this category is brand recognition. Do you have a product that you think will warrant repeat purchases? Is this a standard product that will be displayed alongside competitors’ similar products? You might consider pushing your brand by customizing a particular look and feel of your packaging, so customers can easily recognize and choose your product.

PROMOTE AND SELL

The primary focus for a pouch within this category is to supply samples of your product so as to promote your company and product. Sample-sized bags or “promo packs” are an ideal example of offering your customer a smaller amount of product than normal; this enables them to experience your product with less commitment. The goal of samples is to win over customers and ultimately sell more products.

DISPLAY

The primary focus for a pouch within this category is to display the pouch contents and showcase your product. Do you want to conserve shelf space? Choosing a simple, stand-up laminated pouch will highlight your product on the shelf; avoid distracting packaging and offer a tasteful way of arranging your goods. When branding demands less attention from your customer, the focus becomes the goods themselves.

PROTECT AND PRESERVE

The primary focus for a pouch within this category is the composition and its ability to protect and preserve. The gauge of the pouch is a high consideration for safeguarding a product, containing a bulky or sharp object. Choosing the right gauge, bag features and special additives in the material are important steps for protecting and preserving frozen or unique goods.

With an array of benefits of plastic packaging, retailers and brands opt for a convenient and budget-friendly way of branding. If you are on the lookout for heavy-duty plastic bags for your business, Primary Packaging Inc., one of the most prestigious plastic bag manufacturers, can provide you with worldclass packaging solutions for your business, catering to your needs.