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THE FIVE FORCES: COMPETING FOR PROFITS - UNDERSTANDING MICHAEL PORTER'S BEST-KNOWN FRAMEWORK BOOK CHAPTER - Reference no. 8889BC
Authors:
Joan Magretta
Published by:
Harvard Business Publishing (2012)
Chapter from:
"Understanding Michael Porter: The Essential
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Guide to Competition and Strategy"
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Length:
31 pages
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Topics:
Profitability; Five forces; Strategy; Competitive strategy
Abstract:
What exactly is competition? How does it work, and what do managers need
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to understand about competition and the nature of competitive advantage? In this chapter, Porter's longtime editor and colleague Joan Magretta emphasizes one of his most fundamental ideas: that the real point of competition is not winning the sale, it's earning profits. This complex struggle between multiple players over who will capture the value created by an industry is where Porter's famous ‘five forces’ come into play. This chapter introduces each one: 1) rivalry among existing competitors; 2) the bargaining power of suppliers; 3) the bargaining power of buyers; 4) the threat of substitute products or services; and 5) the threat of new entrants. Using company examples such as CEMEX, Redbox, Apple, IBM, and Walmart, Magretta describes each force in turn and explains how to assess its strength in your company's competitive context. This chapter was originally published as Chapter 2 of ‘Understanding Michael Porter: The Essential Guide to Competition and Strategy.’ Related:
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FAQS: AN INTERVIEW WITH MICHAEL PORTER: ANSWERS TO TOUGH (AND TIMELESS) QUESTIONS ABOUT STRATEGY AND COMPETITION BOOK CHAPTER - Reference no. 8899BC
FIT: THE AMPLIFIER - MICHAEL PORTER ON THE POWER OF INTERDEPENDENT VALUE CHAIN ACTIVITIES BOOK CHAPTER - Reference no. 8897BC
INTRODUCTION: THE ENDURING IMPORTANCE OF MICHAEL PORTER'S WORK ON COMPETITION AND STRATEGY BOOK CHAPTER - Reference no. 8887BC
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The Five Forces: Competing for Profits - Understanding Michael ...
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