The 8 Best Web Management Tools for Small Businesses in 2019 From site design to social media and everything in between, managing your web presence is integral in today’s market. There are several reasons why you need a strong online presence: it reinforces your brand, boosts your marketing efforts, and most importantly, helps you connect with your customers. But what if you’ve got a local clientele or are a brick-and-mortar operation that’s not really interested in doing the whole e-commerce thing? Do you really need a small-business website? But where do you start? After all, there are thousands of tools out there that claim they help with web management. So we’ve put our fingers on the keyboard and nose to the grindstone — gross, right? — to research the best web management tools for your small business. Here’s what we found. Web Design When it comes to web design you’ve got several options. Of course, you can always hire a professional team from a trusted firm to tackle your web design, but experts don’t come cheap. If you’re looking for a more cost-effective method, you’ll be pleased to learn that there are several programs that are easy to navigate, have beautiful templates, and provide easy click-to-edit functionality to make creating a beautiful website easy — even if you don’t know how to code or aren’t a professional designer. Here are some of the best. 1. WordPress If you’re at all web savvy, WordPress is an excellent choice. WordPress is a content management system (CMS) that makes it easy to regularly update your website with fresh blog posts, news stories, and more. WordPress does have a slight learning curve, but it’s relatively easy to tackle and you’ll be pleased with the number of features.
Flexibility — WordPress is extremely versatile. You can create a blog, a portfolio, a business website, an online community, an online store, and basically anything else you can think of.
Simplicity — Not only is WordPress flexible, but it’s also simple to use. With WordPress, you don’t have to know how to code to get a responsive website up in minutes.
Popular — WordPress is one of the most popular web design tools on the market. That means there are thousands of pre-designed themes, useful plugins, and resources to help you build, modify, and update your site with ease.
Cost — Since WordPress.org software is free, it’s a budget-friendly option that can scale with your business as you grow and need more features.
Need a Beautiful Website? Design it yourself with Remixer, our easy-to-use website builder. No coding required. E-Commerce Software If you want e-commerce capabilities, we’d recommend building your website with WordPress — the flexibility and scalability are ideal for online stores. But remember: WordPress doesn’t come with an ecommerce solution out of the box. You’ll have to add that functionality, either via a plugin or an additional platform, to create a digital shopping cart. 2. WooCommerce WooCommerce is a popular WordPress plugin and one of the best e-commerce solutions on the market. And it’s easy to get started! Basic features to help you manage payment, shipping, and other common tasks come baked in. If you need additional options, however, it’s easy to find extensions to add functionality.
Budget-Friendly — Both WordPress.org software and WooCommerce are completely free, as are some of the extensions (most of the others range from around $50 to $100). Getting your online store up and running doesn’t have to burn a hole in your pocket.
Scalable — WooCommerce makes scaling from small business to larger venture easy. For example, if you need more payment gateways, simply download and install a relevant extension or plugin.
Secure — Security is vital for every website but especially if you’re managing transactions. WordPress’ dedication to security and frequent updates will help protect your site.
Search Engine Optimized — WooCommerce itself is light on SEO-related features. It’s built using code optimized for SEO, and there are a few relevant extensions you can add, such as SEO Friendly Images. However, if you really want to improve your store’s chances of getting to the first page of Google, you can download a WordPress SEO plugin.
Your Store Deserves WooCommerce Hosting Sell anything, anywhere, anytime on the world's biggest eCommerce platform. 3. Shopify Shopify is a subscription-based, e-commerce platform that makes it easy for beginners to build and customize an online store in very little time. It also provides a “guru” service to guide you through the creation and management of your e-commerce site.
Reliable — Shopify is one of the largest e-commerce solutions on the market. Because it requires a monthly subscription — plans currently start at $29 per month — you can count on Shopify’s rock-solid performance.
Integratable — It’s easy for DreamHost customers to integrate a Shopify store with your site. There’s also an app store where you can download add-ons that provide functionality such as social media, shipping, and accounting. Support — Shopify provides support through its comprehensive help center, where you can find everything from tutorials to troubleshooting guides. You also get access to 24/7 support via chat, email, or phone.
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