BUSINESS PLAN
1. Executive Summary ...........................................................................................................................1 1.1.Objectives..........................................................................................................................................1 1.2. Mission .............................................................................................................................................1 1.3. Keys to Success...............................................................................................................................2 2. Company Summary.............................................................................................................................2 2.1. Company Ownership .......................................................................................................................2 2.2. Start-up Summary ............................................................................................................................3 3. Services.................................................................................................................................................4 4. Market Analysis Summary ..................................................................................................................4 4.1. Market Segmentation....................................................................................................................... 4 4.1.1. Sales Forecast................................................................................................................................5 5. Management Summary .......................................................................................................................6 5.1. Personnel Plan...................................................................................................................................6 6. Financial Plan .......................................................................................................................................7 6.1. Start-up Funding................................................................................................................................7 6.2. Break-even Analysis..........................................................................................................................7 6.3. Projected Profit and Loss.................................................................................................................8 6.4. Projected Cash Flow.........................................................................................................................11 6.5. Projected Balance Sheet .................................................................................................................12
Highlights 250,000 200,000 Sales 150,000
Gross Margin Net Profit
100,000 50,000 0 FY 2009
FY 2010
FY 2011
1.1. Objectives Salon Beauty Venus is more than just a full service salon providing excellent hair and skin care and quality products, in a peaceful, relaxed atmosphere. It will also provide a friendly work environment, respecting diversity, creativity, and hard work.
1.2. Mission Our mission is to provide skilled services, through talented cosmetologists, that give our customers the dignity and self respect needed to be successful in the world today. We are also committed to offering a range of complementary services for hair styling and bodycare in the same location, to give our customers the convenience of a single location for all their hair and bodycare needs.
1
1.3. Keys to Success Location - salon located on the main street between Ealing and Greenford - provides easy access for Polish customers as well as greater visibility to potential clients. Advertising - will get our name and the concept of Herr Haar out to the public. Unique – Beauty Venus is like no other in providing quality hair care and addressing more complicated hair and body care issues in private consultation. Commitment of the ovners – they believe that the key to successful business is meeting customers requirements and starting the best service from themselves Customer Satisfaction! - this is the most important factor in whether a one-time customer becomes a repeat customer and recommends us to friends. The time is right for a salon that provides the skill and knowledge to take care of everyday hair care and body care needs of the customers. The diligence of the owner, along with the earnest desire of every skilled cosmetologists and hairdressers working with Beauty Venus to constantly improve their knowledge, gives this business great potential.
Beauty Venus Salon will provide a wide range of hair-dressing and cosmetics services and products as well as sunbathing services. What will set the salon apart from any competition is our commitment to continued education, providing the latest hair care and beaty techniques, along with other related services, at a convenient location.
2.1. Company Ownership The Company Beauty Venus Ltd was established on 28th of March 2008 by Ms Laura Smuniak and Ms Katarzyna Pech, having 50% of shares each. • Laura has been been working as a sole trader providing beautician servicein the UK, as well as in Poland. Alll in all she has more than 10 years of experience in thias field. • Katarzyna has been working successfully with a diversity of clientele for around five years now, specialising in nails care and extentioins. In the future they are both going to take additional courses in order to raise their qualifications and provide more professional service.
2
st
Start-up 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Expenses
Assets
Investment
Loans
3
Beauty Venus realizes that great customer service includes complete service under one roof. Our services including hair-dressing, body cosmetics, nail styling and extentions and sunbed are meeting our customers high standard expectations.
The main services considering: Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, waving. Nails: manicures, pedicures, polish, sculptured nails. Skin Care: European facials, body waxing, massage, peelings, facial masks,
4
25,000 20,000 Hair Care Facial and Body Care Nails Sunbed
15,000 10,000 5,000 0 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
5
Sales by Year 250,000 200,000 Hair Care Facial and Body Care Nails Sunbed
150,000 100,000 50,000 0 FY 2009
FY 2010
FY 2011
6
7
Break-even Analysis 6,000 4,000 2,000 0 ( 2,000) ( 4,000) ( 6,000) 0
80
160
240
320
400
8
FY 2011 £244,000 £22,000 £0 -----------£22,000 £222,000 90.98% £43,000 £1,800 £0 £20,000 £7,000 £3,500 £4,500 £1,800 -----------£81,600 £140,400 £140,400 £3,000 £41,220 £96,180 39.42%
Profit Monthly 12,000 10,000 8,000 6,000 4,000 2,000 0 May Jun Jul
Aug Sep Oct Nov Dec Jan Feb Mar Apr
9
Profit Yearly 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 FY 2009
FY 2010
FY 2011
Gross Margin Monthly 25,000 20,000 15,000 10,000 5,000 0 May Jun Jul
Aug Sep Oct Nov Dec Jan Feb Mar Apr
10
11
Crash 120,000 100,000 80,000 60,000
Net Crash Flow Crash Balance
40,000 20,000 0 May Jun Jul
Aug Sep Oct Nov Dec Jan Feb Mar Apr
12
Subtotal Direct Cost of Sales
13
14
Pro Forma Profit and Loss
Apr-09
£23,250 £2,200 £0 -----------£2,200 £21,050 90.54% £3,200 £100 £0 £1,500 £500 £200 £300 £100 -----------£5,900 £15,150 £15,150 £250 £4,470 £10,430 44.86%
15
Pro Forma Cash Flow
Pro Forma Balance Sheet
Assets Current Assets Cash Other Current Assets Total Current Assets Fixed Assets Fixed Assets Accumulated Depreciation Total Fixed Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Fixed Liabilities Total Liabilities
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Jan-09
Mar-09
Apr-09
Starting Balances £0 £64,412 £57,328ú17,950 £32,870 £50,727ú17,200 ú14,500 £35,740 ú11,750 £45,386ú15,200 ú11,750 £40,563ú14,500 £0ú1,100 £0ú1,100 £0ú1,360 £0 ú1,360£0 ú1,420£0 ú1,620£0 ú1,680£0 £0 £32,870 £57,328 £50,727 ú0 £35,740 ú0 ú0 £45,386 ú0 £40,563 ú0 £64,412 ú0 ú0 ------------ ------------ ------------ ------------ ------------ ------------ -----------ú1,360 ú1,100 ú1,360 ú1,420 ú1,620 ú1,680 ú1,100 £0 £0 £0 £0 £0 £0 £0 £0 £0 ú13,140 £0ú13,140£0ú13,780£0ú15,580£0ú16,270£0 ú10,650 £0 ú10,650 £0 £0 90.64% £090.64% £090.62% £090.62%£0 90.66%£0 90.58%£0 90.64%£0 £0 £32,870 £35,740 £40,563 £45,386 £50,727 £57,328 £64,412 ú3,200 ú3,200 ú3,200 ú3,200 ú3,200 ú3,200 ú3,200 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 ú200 ú500 ú200 ú500 ú100 ú100 ú100 ú0 ú0 ú0 ú0 ú0 ú0 ú0 £0ú1,500 £0ú1,500 £0ú1,500 £0 ú1,500£0 ú1,500£0 ú1,500£0 ú1,500£0 £0 ú500 £30,000 £30,000 ú500 £30,000 ú500 £30,000 £30,000 ú500 £30,000 ú500 £30,000 ú500 ú500 £0 ú200 £0 ú200 £0 ú200 £0 ú200£0 ú200£0 ú200£0 ú200£0 £0 ú300 £30,000 £30,000 ú300 £30,000 ú300 £30,000 £30,000 ú300 £30,000 ú300 £30,000 ú300 ú300 ú100 ú100 ú100 ú100 ú100 ú100 ú100 £0 £0 ------------ £0 ------------ £0 ------------£0 -----------------------£0------------£0------------£0 £0ú6,300 £30,000 £30,000 ú5,900 £30,000ú6,300 £30,000 ú5,900 £30,000ú6,000 £30,000 ú5,900 £30,000 ú6,000
£71,496 ú20,650 £80,288 £0 ú1,940 £0 £71,496 £80,288 ú0 -----------ú1,940 £0 £0 £0 ú18,710 £0 £0 90.61% £0 £71,496 £80,288 ú3,200 Dec-08 Jan-09 ú100 ú0 £0 ú1,500 £0 £30,000 £30,000 ú500 £0 £0 ú200 £30,000 £30,000 ú300 ú100 £0-----------£0 £30,000 £30,000 ú5,900
£109,940 £89,080 ú23,250 £99,510 ú23,250 £0 £0 ú2,200 £0 ú2,200 £89,080 £99,510 ú0 ú0 £109,940 ------------ -----------ú2,200 ú2,200 £0 £0 £0 £0 £0 ú21,050 £0 ú21,050 £0 £0 90.54% £0 90.54% £89,080 £99,510 £109,940 ú3,200 ú3,200 Apr-09 Feb-09 Mar-09 ú100 ú100 ú0 ú0 £0 £0 ú1,500 £0 ú1,500 £30,000 £30,000 £30,000 ú500 ú500 £0 £0 £0 ú200 ú200 £30,000 £30,000 ú300 ú300 £30,000 ú100 ú100 £0 £0 -----------£0 -----------£30,000 £30,000 £30,000 ú5,900 ú5,900
£32,500 £32,500ú4,350 £32,500 £32,500 ú15,150 Paid-in Capital £32,500 £32,500 ú12,810 £32,500ú10,370 £32,500ú4,350 £32,500 ú9,680 £32,500ú7,140 £32,500 ú7,880 £32,500 ú7,140 (£32,500) (£32,500) (£32,500)ú4,350 (£32,500) (£32,500) Retained Earnings (£32,500) (£32,500) ú12,810 (£32,500)ú4,350 (£32,500)ú7,140 ú7,140 (£32,500) (£32,500) (£32,500) ú7,880 ú9,680 ú10,370 ú15,150 £0 ú250 Earnings £27,328 ú250 £59,080 £69,510 £2,870 ú250 £20,727 ú250 £5,740 £10,563 ú250 £15,386 ú250 £34,412 ú250 £41,496 £50,288 ú250 ú250 £0ú1,230 Total Capital £34,412 £41,496 £50,288 £27,328 ú3,036 ú3,768 £59,080 £69,510 £2,870ú1,230 £20,727 ú2,829 £5,740ú2,067 £15,386 ú2,289 £10,563 ú2,067 ú4,470 £0 £32,870 £35,740 £40,563 £45,386 £50,727 £57,328 £64,412 £71,496 £80,288 £89,080 £99,510 Total Liabilities and Capital ú8,792 ú4,823 ú2,870 ú4,823 ú5,341 ú6,601 ú7,084 ú2,870 ú10,430 £69,510 £0 £50,288 £59,080 44.86% Net Worth £34,412 £41,496 42.58% £27,328 39.47% £2,87024.43% £20,727 38.38% £5,74033.26% £15,386 35.14% 24.43% £10,56333.26%
£32,500 ú15,150 (£32,500) ú15,150 £79,940 ú250 £79,940 ú4,470 £109,940 ú10,430 £79,940 44.86%
13
